It's a story of David versus Goliath, in the most literal sense.
It began with a man named Uzi Nissan who moved to the United States of America in 1976.
Back then, Nissan Motors made a little line of cars under the Datsun name brand. My mom owned and drove a little, yellow "honey bee" when I was a kid.
In 1980, Uzi Nissan started a vehicle repair business that serviced foreign cars, including the Datsun; he called it "Nissan Foreign Car."
In December 1987, Uzi Nissan started an import/export business known as "Nissan International." Nissan Motor was not well known as Nissan, but primarily as Datsun.
On May 14, 1991, "Nissan Computer Corp." was incorporated in the state of North Carolina. Uzi Nissan was then, and still is now, the company President. He used "Nissan" as part of his trade name in connection with the sale of computer hardware, computer maintenance, networking, computer training and other consulting services related to computers.
On June 4, 1994, Uzi Nissan registered the domain name "nissan.com" and created a web site to promote computer related products and services on the Internet. (On March 17, 1996 he registered "nissan.net" and began offering ISP and other internet services.)
In July of 1995, he obtained a service mark registration for Nissan and his logo from the State of North Carolina.
In 1999, Nissan Motors decided they wanted to take away Uzi Nissan's domain name and use it for their cars (which were no longer "Datsun's," and had been switched to "Nissan's"). The court battle ensued.
Any other person would have caved under the pressure and financial burden to fight a Goliath like Nissan Motors. Uzi didn't relent, and didn't give up. It was his name, he wasn't using it in an infringing or diluting manner. It shouldn't have mattered... Except that Nissan didn't register the domain name that they wanted before someone else did, and rather than kick themselves and live with it, they decided to try and "steal it" (though the court process) from the rightful owner: Uzi Nissan.
So far, Uzi Nissan is winning the war... he's lost a few battles along the way, and it's probably cost him a fortune to litigate. But we all (domain and website owners everywhere) owe him a debt of gratitude for his work. He's fighting the war for us -- and hopefully setting a precedence that what we have registered legally rightfully belongs to us, and the shortsightedness of anyone (especially big companies) cannot just come in and take it away.
Uzi sums it up best on his site:
We cannot allow this type of corporate terrorism to affect our freedom, where "the the law of the land" becomes solely based on the "law of the jungle" thus affecting every citizen of our great nation.
Public awareness of this unacceptable corporate behavior is crucial to eradicating it and we are asking you to take a stand and make a difference on this issue.
(Permission for use of the "No Nissan Car for Me" graphic granted by Uzi Nissan.)
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